NTR Jr. seeks Delhi HC protection for personality rights; platforms ordered to act in 3 days

• Telugu actor NTR Jr moved the Delhi High Court seeking protection of his personality rights against violations on social media and e-commerce sites.
• The court directed social media and e-commerce platforms to treat NTR Jr's suit as a complaint under IT Rules, 2021, and take necessary action within three days.
• The plea addresses personality rights, also known as the right to publicity, which protects an individual's image, name, or likeness.
• Several other celebrities, including Ajay Devgn, Aishwarya Rai, and Hrithik Roshan, have previously approached the Delhi HC for similar protection.

Why It Matters: It underscores the growing legal battle for celebrity personality rights online.