Amazon Leads Digital Ad Surge in India, Impressions Up 149% in Jan-Sep 2025: TAM Report

• India's digital ad impressions soared by 149% in Jan-Sep 2025 compared to the previous year, highlighting digital platforms' growing importance.
• Amazon Online India emerged as the largest digital advertiser, followed by Flipkart.com and Hindustan Unilever, as per the TAM AdEx report.
• The services sector dominated digital advertising with a 44% share, while e-commerce online shopping was the top category (12%).
• Over 149,000 advertisers were exclusively digital, led by Adobe Software India, reinforcing digital as a primary entry point for new brands.
• Instagram maintained its leadership as the top web publisher (64% share), with display ads (90%) and programmatic buying (96%) dominating formats.

Why It Matters: Digital advertising in India is booming, with Amazon leading and services dominating, driven by programmatic display ads.