Delhi HC backs Salman Khan on online personality rights misuse

• Delhi High Court directed social media platforms and online intermediaries to act on Salman Khan's complaint regarding the misuse of his personality rights.
• Khan alleged unauthorized commercial use of his name, images, and personality attributes, seeking to restrain entities from exploitation without consent.
• The court ordered platforms to process Khan's complaints under IT Intermediary Rules and take action within three days.
• The case highlights the judiciary's growing focus on personality rights amidst digital commerce, AI tools, and user-generated content.

Why It Matters: This case highlights growing legal protection for online personality rights.