Disney+ Embraces Vertical Video for Daily Engagement & Ad Boost

• Disney+ to introduce vertical video later this year, aiming to increase daily user engagement and attract advertisers.
• The move was announced at CES in Las Vegas, alongside new advertising tools for brand storytelling and performance.
• Vertical video, inspired by ESPN's "Verts," will include original shorts and reworked clips to cater to modern viewing habits.
• The strategy targets Gen Z and Gen Alpha, who prefer bite-sized content, even on connected TVs.
• New Brand Impact Metric combines Disney's data with third-party insights to measure ad effectiveness.

Why It Matters: Disney+ is evolving with vertical video and advanced ad tools to boost engagement and advertiser relevance.