Google India's Ad Engine Grows, But Net Revenue Slips in FY25

• Google India's gross advertising revenue increased 11.3% to ₹34,742 crore in FY25, but net advertising revenue fell 2% to ₹2,694.4 crore.
• Higher payments to Google Asia Pacific for advertising space, up 12.6% to ₹32,047.6 crore, offset much of the gross ad sales growth.
• Enterprise products, including cloud services, saw gross sales climb 32.4% to ₹2,054.9 crore, with net enterprise revenue up 20% to ₹186.5 crore.
• Revenue from operations declined 3% to ₹5,340.1 crore, driven by lower net sales from advertising and enterprise products.
• Total revenue increased 3% to ₹6,115.9 crore, and net profit remained largely flat at ₹1,436.9 crore, despite a 7.9% rise in employee expenses.

Why It Matters: Google India saw gross ad revenue growth in FY25, but net revenue declined due to increased payouts to group entities.