Google's India Revenue Soars: How Billions Are Made Even Without Visible Ads

• Google India's gross ad revenue surged by 11.3% to ₹34,742 crore in FY25, up from ₹31,221 crore in FY24, according to company filings.
• The company primarily acts as a reseller, buying ad space from Google Asia Pacific and selling it to Indian advertisers, with a significant portion of gross revenue going to Google Asia Pacific.
• Major income sources include Search Ads (PPC model) and YouTube ads, driven by India's vast smartphone and internet user base.
• Google also earns from its Display Network (AdSense on partner sites), Google Play Store commissions (in-app purchases), and enterprise products like Google Cloud and Workspace.
• Gross sales of enterprise products grew by 32.4% to ₹2,054 crore in FY25, contributing to a 3% total revenue growth to ₹6,115 crore, despite a slight decrease in operations revenue.

Why It Matters: Google India's revenue is booming, driven by diverse ad models and enterprise services, even when ads aren't always visible.