WhatsApp to Launch Premium Subscription with Custom Themes, Advanced Chat Tools

• WhatsApp is developing an optional premium subscription for exclusive features, currently in beta testing.
• Subscribers may get custom themes, app icons, exclusive sticker packs, and the ability to pin more than three chats.
• The subscription is optional; the core app remains free for all users.
• Future premium tools could include unique chat notification sounds and other enhancements based on user feedback.
• WhatsApp is also testing Meta AI's "thinking mode," disappearing channel status updates, and paid partnership labels for channels.

Why It Matters: WhatsApp is introducing an optional premium subscription for enhanced customization and advanced chat functionalities.