WhatsApp to Launch Optional Premium Subscription with Exclusive Features

• WhatsApp is developing an optional premium subscription plan offering exclusive features for paying users.
• The subscription is currently in beta testing and will provide customization options like exclusive sticker packs, new app themes, and custom app icons.
• Premium users may also gain the ability to pin more than three chats and access exclusive chat ringtones.
• WhatsApp is also testing a 'thinking mode' for Meta AI, status updates for channels, and paid partnership labels for sponsored channel content.
• The core WhatsApp experience will remain free for all users, with premium features being an add-on.

Why It Matters: WhatsApp is introducing an optional premium subscription for exclusive features, keeping the core app free.