Delhi HC Protects R Madhavan's Personality Rights, Orders Content Takedown

• Delhi High Court protected actor R Madhavan's personality rights, restraining websites from unauthorized commercial use of his name and images.
• Court prohibited the use of AI and deepfake technology for Madhavan's personality traits and ordered the takedown of obscene content.
• A fake "Kesari 3" trailer with deepfake and AI-generated content featuring Madhavan was cited as an example of misuse.
• Madhavan had first approached social media platforms, aligning with the court's recent stance on content takedown.
• Similar personality rights suits by NTR Junior, Pawan Kalyan, and other prominent personalities have also received interim relief from the Delhi HC.

Why It Matters: Delhi HC upholds R Madhavan's personality rights, setting a precedent against unauthorized digital exploitation.