Delhi HC Protects NTR Junior's Personality Rights with John Doe Order

• Delhi High Court issued a John Doe order safeguarding actor NTR Junior's personality rights, including his name, likeness, and image.
• Justice Manmeet Pritam Singh Arora recognized NTR Junior as a celebrity with immense goodwill, entitled to injunction against unauthorized commercial use.
• Court directed defendants to cease using his personality rights, including AI-generated content and GIFs, and ordered takedown of infringing merchandise.
• E-commerce platforms like Amazon must submit policies on handling infringement complaints for trademarks, copyright, and unauthorized image use.
• Similar orders have been passed for other celebrities like Sunil Gavaskar, R Madhavan, and Aishwarya Rai Bachchan, indicating a growing trend.

Why It Matters: Delhi HC sets precedent protecting celebrity personality rights against unauthorized commercial exploitation.