Jaaved Jaaferi on AR Rahman's 'Communal' Remark: Industry Reflects Global Change

• Jaaved Jaaferi reacted to AR Rahman's comments on alleged communal bias in the Hindi cinema industry.
• Jaaferi, with over 40 years in the industry, attributes changes to broader global shifts like digital transformation and AI.
• He highlighted how evolving attention spans (6 seconds for Gen Z/Alpha) and business metrics now influence film narratives and opportunities.
• Jaaferi emphasized that the industry is now driven by 'numbers' and 'projects' rather than just 'films'.
• AR Rahman's initial remarks to BBC Asian Network suggested 'communal' elements and power shifts affected his Bollywood opportunities.

Why It Matters: Jaaved Jaaferi views changes in the film industry, including opportunities, as a reflection of global shifts.