Mattel Unveils Autistic Barbie: A Leap Towards Inclusive Play and Neurodiversity Representation

• Mattel launched its first autistic Barbie doll on January 12, 2026, expanding its diverse Barbie Fashionistas collection.
• Developed over 18 months with the Autistic Self Advocacy Network (ASAN), the doll reflects how some autistic people experience the world.
• Features include a slightly averted gaze, articulated elbows/wrists for stimming, loose clothing, flat shoes, noise-canceling headphones, a fidget spinner, and a tablet with communication symbols.
• The doll aims to reduce stigma and foster acceptance, with advocacy groups praising its role in promoting neurodiversity.
• Available at major retailers like Target, Walmart, Amazon for $11.87 in the US, and in India for Rs. 799 from January 2026.

Why It Matters: Mattel's new autistic Barbie promotes neurodiversity and inclusivity, offering authentic representation in play.