Mattel Launches First-Ever Autistic Barbie Doll
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News1813-01-2026, 09:51

Mattel Unveils First Autistic Barbie Doll with Fidget Spinner, Headphones

  • Mattel launched its first autistic Barbie doll on January 12, expanding its Barbie Fashionistas line for greater inclusion and diversity.
  • The doll was developed over 18 months in partnership with the Autistic Self Advocacy Network (ASAN) to ensure authentic representation.
  • Design features include flexible joints for hand flapping, a slightly averted gaze, and flat shoes with a loose-fitting purple dress.
  • Accessories include a finger-clip fidget spinner, noise-cancelling headphones, and a communication tablet with symbol-based AAC apps.
  • The doll aims to represent common autistic experiences and communication styles, promoting self-recognition and understanding through play.

Why It Matters: Mattel's new autistic Barbie, designed with ASAN, promotes inclusion and authentic representation for children.

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