Neha Marda Grilled by Sharks on Phitku Claims: Skincare Brand Faces Tough Questions

• TV actress Neha Marda presented her sustainable skincare brand, Phitku, on Shark Tank India.
• Sharks Aman Gupta and Anupam Mittal intensely questioned Phitku's product claims, business scalability, and differentiation in the crowded personal care market.
• Phitku, born during Marda's pregnancy, focuses on natural, alum-based formulations, including roll-on deodorants claiming skin benefits.
• Sharks challenged the safety of alum-based products for daily use, marketing efficacy, margins, repeat purchase behavior, and scalability.
• Marda defended Phitku as traditional, eco-conscious, and an alternative to harsh chemical products, highlighting minimal-waste intent.

Why It Matters: Neha Marda's Phitku faced rigorous scrutiny on Shark Tank India over its claims and business model.