Neha Marda's Rs 999 Underarm Roll-On Faces Shark Tank Scrutiny

• Balika Vadhu actor Neha Marda pitched her personal care brand Phitku, an alum-infused underarm roll-on, on Shark Tank India Season 5.
• Marda shared that post-pregnancy body odor issues inspired her to create the product, turning a personal problem into a business idea.
• Sharks Anupam Mittal and Namita Thapar questioned the product's claims, fragrance, and high price point of Rs 999, compared to Rs 100-200 deodorants.
• The panel also discussed the impact of Neha Marda's celebrity status on brand visibility and the business's long-term sustainability.
• Shark Tank India Season 5, which premiered on January 5, 2026, features returning and new Sharks.

Why It Matters: Neha Marda's premium underarm roll-on faced intense questioning on Shark Tank India regarding its price and claims.