Pistabarfi on Shark Tank India: Modernizing Mithai for Gen Z with Less Sugar

• Pistabarfi, a brand from Janta Dairy's legacy, appeared on Shark Tank India Season 5 to modernize Indian mithai.
• Founded in September 2021, Pistabarfi offers design-forward, portable, chocolate-style sweets with 20-30% less sugar.
• Brothers Tanay and Harshit Agrawal combine family heritage with innovation, targeting Gen Z and young consumers.
• The brand focuses on emotional branding, cultural nostalgia, and modern packaging to make mithai an everyday indulgence.
• Pistabarfi aims to shift mithai consumption from festive treats to 'mithai on the go', seeking investment to expand its vision.

Why It Matters: Pistabarfi aims to revolutionize the Indian mithai market by blending tradition with modern appeal and reduced sugar.