IPL Brand Value Drops 20% to $9.6B in 2025; Uncertainty Blamed

• IPL's brand value declined by 20% to $9.6 billion in 2025, down from $12 billion in 2024.
• This is only the second time the IPL's brand value has decreased, with the first being in 2020.
• Reasons for the decline include the mid-season suspension of IPL 2025 due to border tensions, uncertainties about the mega auction, and a ban on real money gaming applications.
• Gujarat Titans was the only team to see a brand value increase (2%), while most other franchises experienced significant drops.
• Mumbai Indians and Royal Challengers Bengaluru saw values dip by around 10%, with Chennai Super Kings, Kolkata Knight Riders, Sunrisers Hyderabad, and Rajasthan Royals facing larger declines.

Why It Matters: IPL's brand value fall highlights financial risks for top sports properties.