IPL Brand Value Plummets 20% to $9.6B Amid Tensions, Auction Uncertainty

• IPL's brand value dropped by 20% to $9.6 billion (₹86,291 crores) for the 2026 edition, representing a ₹21,576 crore loss.
• The decline is primarily due to geopolitical tensions between India and Pakistan in 2025, which paused the league, and uncertainty from mega-auctions.
• Many franchises saw significant value drops, with Rajasthan Royals (-35%), Sunrisers Hyderabad (-34%), and Kolkata Knight Riders (-33%) being heavily impacted.
• Royal Challengers Bangalore (-10%) and Chennai Super Kings (-24%) also experienced decreases, while Gujarat Titans was the only franchise to show growth (+2%).
• Future challenges include the Online Gaming Promotion and Regulation Bill 2025, the JioCinema-Disney+ Hotstar merger, and JioStar's exit from ICC media rights.

Why It Matters: IPL's brand value plunged by 20%, signaling major financial challenges for the league.