IPL Brand Value Plummets Post-Operation Sindoor; RCB, CSK Hit Hard

• IPL's brand value dropped 20% to $9.6 billion in 2025, with most franchises experiencing a decline.
• RCB saw a 10% drop and CSK a 24% drop; Rajasthan Royals had the steepest decline at 35%.
• Gujarat Titans was the only team to record a marginal 2% increase in brand value.
• The decline is attributed to geopolitical disruptions (Operation Sindoor), lost momentum, and the ban on real money gaming (RMG) which removed significant advertising spend.
• In contrast, the Women's Premier League (WPL) brand value grew, with sponsorship revenue increasing by 10-20%.

Why It Matters: IPL's brand value decline signals financial challenges for major sports leagues.