AI Reshapes India's Media & Ad Sector: 1,000+ Jobs Cut, Industry Transforms

• India's media and advertising sector cut over 1,000 jobs in 2025, driven by AI adoption, operational restructuring, and business consolidation.
• Mid-level and support positions, handling routine tasks like reporting and basic production, were most impacted as AI absorbed their functions.
• Major Indian players like Zee Entertainment (200), Radio City (100-150), and Big FM (50-70) implemented significant layoffs.
• Globally, over 17,000 media and entertainment jobs were cut in the US, with AI cited in 54,000 planned layoffs across various sectors.
• Hiring shifted towards specialized digital roles, analytics, and 'full-stack' profiles, emphasizing efficiency and data-driven monetization for future growth.

Why It Matters: AI and restructuring cut 1,000+ media jobs in India, pushing industry towards digital, specialized roles.