DCAA's Uday Gauri on Strategic Shift: Post-Bunty Sajdeh, Focus on Entertainment & Talent Alignment

• DCAA, led by Uday Singh Gauri, recalibrated its strategy after parting ways with Cornerstone's Bunty Sajdeh, now focusing entirely on entertainment and long-term talent alignment.
• The strategic shift aligns DCAA with majority stakeholders at Karan Johar's Dharma Productions, emphasizing experience and career shaping over scale.
• DCAA offers comprehensive talent services, including brand endorsements, investments, co-created IPs, and wealth management, with dedicated teams for individual actors.
• Gauri addresses talent movement as inevitable in a competitive market, while DCAA aims for fair practices and acknowledges the rapid evolution of the influencer ecosystem.
• The agency seeks to reduce over-reliance on brand revenue by exploring IPs, the concert economy, and brand ownership, and advises talent to diversify across platforms to mitigate risk.

Why It Matters: DCAA pivots to entertainment-focused talent alignment, diversifying revenue and managing market shifts.