Marico CEO: Inflation, GST narrow unbranded-branded FMCG gap, boosting organized players.

• Falling inflation and GST reset have narrowed the price gap between unbranded and branded FMCG products.
• This improved affordability is driving a shift from unbranded to branded items, especially in packaged foods.
• Marico CEO Saugata Gupta noted that the 5% GST on most packaged foods helps organized players and market growth.
• Marico's food portfolio achieved over Rs 1,100 crore in annual recurring revenue, with Saffola Oats gaining market share.
• Urban consumers increasingly prefer hygienic and convenient packaged food options, boosting the market.

Why It Matters: Economic shifts are making branded FMCG more accessible, changing your shopping.