Gen Z Demands Transparency, Not Purpose Branding, in Workplace: Naukri Report

• Naukri's Gen Z Work Code Report 2026 reveals transparency and fairness are top workplace values for Gen Z professionals.
• 65% of Gen Z respondents prioritize transparency and fairness, significantly more than environmental policies (16%), diversity (11%), or social impact (8%).
• The demand for transparency increases with experience, rising from 63% for those with 0-2 years to 71% for 5-8 years of experience.
• Gen Z values recognition through growth opportunities (81%) over public (7%) or private (2%) appreciation.
• Employers must focus on transparent systems for pay, promotions, and growth paths, rather than just cultural or purpose-led narratives.

Why It Matters: Gen Z prioritizes transparency and fairness in the workplace, demanding clear communication over broad purpose branding.