Quick-Commerce Giants Drop 10-Minute Delivery Claims After Labour Ministry Push

• Blinkit, Instamart, and Zepto have removed explicit "10-minute" delivery claims from their branding and app descriptions.
• This change follows meetings with Union Labour Minister Mansukh Mandaviya, who urged platforms to move away from time-bound promises.
• Blinkit's tagline changed from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep."
• Instamart now uses "Grocery & more," and Zepto states "Grocery in minutes," avoiding specific time commitments.
• The Labour Ministry raised concerns about excessive pressure on gig workers and safety risks due to strict delivery timelines.

Why It Matters: Quick-commerce platforms voluntarily dropped 10-minute delivery claims after government and labour pressure.