Indian Gen Z Parents Trust AI for Parenting Advice: Report

• 52% of Indian Gen Z parents use AI over traditional search engines for parenting advice, according to the GIPSI inSIGHT 2026 report.
• Gen Z's relationship with technology is evolving from convenience to reliance, influencing their consumer behavior towards community, emotional intelligence, and digital-first decision-making.
• The report highlights a shift in wellness trends, with increased searches for 'Breakfast Clubs' and 'Non-Alcoholic Beer', indicating a move towards morning routines and mindful consumption.
• Artificial Emotion (AE) is rising, with significant engagement around 'AI Girlfriend/Boyfriend' content, showing AI becoming a source of emotional connection, especially among younger users.
• Consumers are pushing back against digital control, with high engagement on 'Bloom Scrolling' and searches for ad blockers, indicating a desire to reclaim autonomy over their digital experience.

Why It Matters: Indian Gen Z parents increasingly rely on AI for parenting advice, signaling a major shift in consumer behavior.