Singles-Led Content Dominates Valentine's Influencer Engagement as Spend Hits ₹75 Crore

• A Qoruz report reveals a shift in Valentine's Day influencer marketing in India, with singles-led and self-love content outperforming traditional couple-centric romance.
• Influencer participation surged from 32,000 in 2023 to 59,000 in 2025, while engagement showed volatility, peaking at 215 million in 2024 before moderating.
• Brand spending on Valentine's influencer collaborations is projected to reach ₹60–₹75 crore in 2026, up from ₹20–₹25 crore in 2023, indicating significant growth.
• Singles-focused content, making up 37% of posts, achieved the highest average engagement rate of 5.4%, compared to 3.5% for couple-centric content (35% of posts).
• Gifting, personal care, fashion, and FMCG brands are leading influencer activity, with a layered creator strategy using mega/A-list creators for awareness and micro/nano creators for action.

Why It Matters: Valentine's Day influencer marketing in India is shifting towards singles and self-love content, driving higher engagement and significant brand investment.