The existing regulations (Telecom Commercial Communications Customer
Preference Regulations, 2018) allow customers to block promotional calls and
messages on the basis of categories of callers belonging to different sectors.
how it works
S
Storyboard11-12-2025, 12:54

TRAI, RBI Pilot Digital Consent System with Banks, Telcos

  • TRAI and RBI are piloting a Digital Consent Acquisition (DCA) system to standardize consent for promotional communications.
  • The pilot involves 9 Telecom Service Providers (TSPs) and 11 major banks, testing a unified digital consent platform.
  • Select customers will receive SMS notifications from 127000 with a secure link to review and manage their promotional communication consents.
  • The system aims to address issues with legacy consent practices, allowing customers to view, modify, or revoke past consents.
  • This initiative seeks to introduce transparency and empower customers before a nationwide rollout.

Why It Matters: This system empowers you to control unwanted promotional communications.

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