Gen-Z Fuels India's Plant-Based Boom, Doctors Urge Balanced Approach

• Gen-Z is driving India's plant-based food surge, with 65% in urban India having tried them and over half willing to adopt.
• Health consciousness (78% of Gen-Z) and sustainability are key motivators for this dietary shift.
• India's plant-based food sector grew 19% (2022-2025), projected to reach Rs 5,500 crore by 2034.
• Doctors warn against diet fads, emphasizing balanced nutrition and potential Vitamin B12 deficiency in strict vegan diets.
• Experts advise consulting nutritionists for new diets, as social media trends may lack complete nutritional guidance.