India's Nutraceutical Surge: Exploring the Business of Enhanced Well-being
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India's $4 Billion Nutraceutical Boom: How Prevention is Driving Consumer Health
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CNBC TV18•07-03-2026, 18:13
India's $4 Billion Nutraceutical Boom: How Prevention is Driving Consumer Health
•India's nutraceutical market exceeds $4 billion, growing rapidly, driven by urban consumers and e-commerce.
•Consumer attitudes are shifting from reactive diagnosis to intentional, preventive health spending integrated into monthly budgets.
•The pandemic accelerated awareness of health markers; supplements offer immediate, measurable benefits for lifestyle diseases.
•Products like protein powders, gut-health items, and adaptogens are now mainstream, with consumers scrutinizing ingredients and clinical references.
•Despite investor interest, concerns remain about credibility, FSSAI regulations, and supplements not replacing balanced diets, as stated by WHO and Harvard T.H. Chan School of Public Health.