India's Preventive Wellness Ecosystem Booms: A Paradigm Shift in Health

• India's health paradigm is shifting from reactive care to preventive and holistic wellness, driven by consumer consciousness and global innovations.
• Post-COVID-19, urban Indian consumers are increasingly investing in practices and products for vitality, longevity, and mental well-being.
• Personalized wellness ecosystems, including nutrigenomics, functional medicine, and IV drip therapy, are rapidly gaining mainstream adoption.
• The Indian IV therapy market is projected to reach $65M-$112M by 2030, fueled by interest in hydration, energy, skin wellness, and anti-ageing.
• Factors driving growth include changing consumer priorities, urban lifestyle pressures, digital health literacy, and integrated medical-lifestyle expertise.