PM Modi's 'Healthy India' Dream Faces Setback: Protein Deficiency Persists in Urban India

• Protein deficiency remains a significant nutritional problem in India, particularly among the urban population, despite PM Modi's emphasis on health and fitness.
• According to MoHFW and ICMR, protein intake is inadequate; a healthy adult needs 0.66-0.83 grams per kg of body weight daily, a level many don't meet.
• A LocalCircles and Country Delight survey found 60% of urban residents don't consume protein-rich food daily, and 75% are unaware of their protein needs.
• Many don't link fatigue, hair loss, or weak immunity to protein deficiency, a mindset experts deem dangerous for health.
• Availability of protein-rich food isn't the issue; cost, taste preferences, and vegetarian diet limitations are the main barriers, with 71% willing to adopt cheaper options.