India's Protein Crisis: 60% Urban Indians Miss Daily Goals, Survey Reveals

• A nationwide survey by LocalCircles and Country Delight found nearly 60% of urban Indians do not consume protein-rich foods daily.
• Prime Minister Narendra Modi emphasizes health, balanced diets, and nutrition as key to India's growth, highlighting protein deficiency as a critical challenge.
• Despite rising health awareness, only 4 in 10 urban respondents regularly include protein-rich foods; 75% cannot identify recommended daily intake.
• Affordability, not availability, is the main barrier to protein consumption, with 71% willing to switch to more affordable alternatives.
• Experts warn protein deficiency contributes to muscle loss, poor immunity, and cognitive decline, stressing its foundational role in health.