India Faces Silent Protein Deficiency Crisis Amid Rising Health Awareness

• India is grappling with widespread protein deficiency, alongside low levels of vitamin D and B12, despite increasing health awareness.
• Mr. Arjun Patel, Founder of Not Rocket Science, highlights that Indian meals traditionally focus on fullness over nutritional completeness, leading to inadequate macronutrient intake.
• A Country Delight survey, in collaboration with LocalCircles, reveals that approximately 60% of urban Indians are protein-deficient.
• Cultural food preferences, limited awareness, and the misconception that protein is only for athletes exacerbate the problem.
• The growing fitness market and supplements alone cannot solve this crisis due to issues like accessibility, cost, and deeply ingrained carbohydrate-based dietary patterns.