Hair Colouring: Read This Before Your Next Session to Prevent Damage

• Hair fall after colouring is often breakage, not root loss, due to weakened hair shaft from chemicals.
• Conventional hair colours use ammonia, PPD, and hydrogen peroxide (HPO) which damage hair's protein structure and remove moisture.
• Scalp absorbs chemicals efficiently; harsh agents like HPO can cause dryness, allergic reactions, and weaken hair roots.
• Repeated exposure to HPO, a bleaching agent, creates oxidative damage and chronic dryness, impacting hair follicles and growth.
• Oxidative damage impairs melanin stability, causing greys to return faster and hair to appear weaker.