India's Consumer Shift: Quality, Transparency Redefine Beverages, FMCG, Dairy

• India's 2025 retail landscape saw consumers prioritizing authenticity, quality, and convenience across all sectors.
• The beverage market shifted towards premium, functional drinks like Hōjicha and cold brews, with significant growth in Tier-2/3 cities.
• FMCG choices in 2025 favored transparency, clean ingredients, and practical everyday wellness over health-washed marketing.
• Dairy consumers demanded greater transparency and traceability, with digital solutions providing verifiable freshness from farm to table.
• For 2026, brands must focus on transparency, innovation, and functionality to meet the evolving demands of value-driven Indian consumers.

Why It Matters: Brands must adapt to India's evolving consumer demands for authenticity, quality, and transparency.