India's Dairy Industry Rethinks Supply, Trust Amid Rising Costs

• India's dairy sector faces tightening supply and rising procurement costs, prompting a deeper industry reckoning.
• Ravin Saluja (NOVA Dairy) emphasizes dairy as a nutritional staple, not just a commodity, requiring ethical decisions.
• Industry shifts focus to value-added dairy for improved nutrition, longer shelf life, and clearer quality assurance.
• Rajender Singh (Paras Dairy) highlights balancing farmer interests, consumer affordability, and product quality.
• The current phase tests the industry's commitment to quality, transparency, and consumer well-being as a public good.

Why It Matters: India's dairy industry must prioritize quality, trust, and nutrition over short-term profits to navigate current challenges.