India's Clean Food Revolution: Micro-Movements Reshape Eating

• India is undergoing a quiet, household-level clean food revolution driven by a desire for authenticity, health, and heritage.
• Small, everyday "micro-movements" like choosing cleaner oils, ancient grains, and pesticide-free farming are creating significant change.
• Consumers are increasingly informed, label-aware, and demand transparency, traceability, and accountability in their food choices.
• The shift towards clean food is becoming mainstream, emphasizing wellness, authenticity, and responsible eating practices.

Why It Matters: India's clean food movement is reshaping daily eating habits for a healthier future.