India Embraces Clean Nutrition: A Shift Towards Healthier, Conscious Eating

• Indian consumers are increasingly prioritizing clean nutrition, focusing on authenticity, purity, and natural sourcing of food.
• Amit Anand of Apis India Ltd. notes a rise in demand for transparently sourced products like honey and dates.
• Dietitian Twincy Ann Sunil highlights that lifestyle diseases are linked to diets high in refined ingredients, preservatives, and artificial additives.
• Clean nutrition emphasizes natural, minimally processed foods, supporting gut health, immunity, and environmental sustainability.
• The shift involves incorporating whole grains, healthy fats, seasonal produce, traditional fermented foods, and natural protein sources.

Why It Matters: India is moving towards clean nutrition, driven by health concerns and a desire for authentic, minimally processed foods.