Made in India: From Manufacturing Hub to Global Standard Bearer This Republic Day

• The 'Made in India' concept is evolving beyond just manufacturing location to signify intent, depth, and long-term value creation.
• Indian brands in sectors like activewear, beauty, and wellness are now focusing on original problem-solving rooted in local realities and consumer needs.
• Manufacturing has shifted from offshore contract fulfillment to capability ownership, driven by evolving consumer behavior and demand for quality.
• Brands like Traya and Indulgeo Essentials exemplify this shift by building end-to-end solutions, focusing on in-house R&D, and addressing uniquely Indian problems.
• The new 'Made in India' emphasizes trust earned through robust systems, accountability, and best-in-class standards, rather than just origin labels.

Why It Matters: Made in India now signifies intent, integrity, and value built to last, moving beyond mere manufacturing origin.