Sexual Wellness Redefines 'Love Marketing' in India: From Taboo to Trend

• India's sexual wellness market, once taboo, is now a billion-dollar industry, projected to reach $2.5 billion by 2033.
• Quick commerce platforms like Blinkit and Swiggy deliver sexual wellness products, making them impulse buys alongside groceries.
• Women-led brands like MyMuse and Leezu's use cheeky marketing and education to normalize pleasure, raising millions in funding.
• Influencers like Leeza Mangaldas advocate for sex-positive content, shifting romance marketing beyond traditional gifts to include pleasure products.
• Despite rapid growth and accessibility, challenges remain, including cultural silences, uneven access, and a lack of comprehensive sex education.