Pee Safe to Invest $32 Million for Retail Expansion, Quick Commerce, and Brand Building

• Women's hygiene brand Pee Safe will deploy $32 million from its Series C funding to expand retail reach, scale quick commerce, and boost brand building.
• The capital will significantly widen the brand's physical retail presence, aiming to reach all 5,000 stores in cities where it currently has a foothold, and expand to more cities.
• Pee Safe plans increased investment in brand building, an area historically under-focused, and will hire additional on-ground manpower for general trade, modern trade, and pharmacy distribution.
• Quick commerce remains a major investment area, with Pee Safe present in over 4,000 dark stores, recognizing its role in instant gratification for hygiene products.
• The company targets a ₹500 crore topline in three years, maintaining EBITDA positivity, and plans to expand into menopause-related offerings to address unmet needs.