Scent Stacking: The New Beauty Trend Treating Perfume Like Fashion

• Scent stacking is a beauty trend where individuals build an 'olfactory wardrobe' by layering different fragrances to match mood, setting, and intention, moving away from a single signature scent.
• This approach reflects a cultural shift towards modular self-expression, allowing fragrance to be curated daily, similar to how people choose fashion or music.
• Social media has played a significant role in popularizing scent stacking, making fragrance more playful and experimental.
• Building a perfect stack involves a layered system: starting with a hydrating base (body cream), followed by a core scent (perfume oil/EDP) on pulse points, and finished with a lighter halo (mist/hair fragrance) for immediate impact.
• Scent stacking enables 'scent-wardrobing,' treating fragrance as a mood-based accessory, and offers customization options, allowing users to modify scents and make online purchases work better.

Why It Matters: Scent stacking transforms fragrance into a flexible, personalized accessory, mirroring fashion for modern self-expression.