Wedding Season Fuels Jewelry Boom: Diamonds Shine Amid Shifting Buyer Trends

• Wedding season drives robust jewelry demand, with overall spending estimated at ₹6.5 lakh crore, ₹97,500 crore for jewelry.
• Diamond products see faster growth and premiumization, reflecting a shift in buyer preferences towards higher-grade offerings and natural diamonds.
• Demand is high for bespoke diamond bridal sets, solitaires, and contemporary diamond jewelry for versatile wear beyond weddings.
• K Krishniah Chetty Group adopts an omnichannel approach, offering personalized consultations, bespoke designs, and bundled programs like "Magnificent Weddings."
• Despite gold price volatility, the jewelry sector outlook remains stable due to sustained wedding demand and evolving consumer choices.

Why It Matters: Wedding season boosts jewelry sales, with diamonds gaining prominence as buyer preferences shift towards premium and versatile designs.