Gold Jewellery Shift: 14 & 18-Carat Dominates as 22-Carat Prices Soar

• Gold and silver prices have seen continuous, unprecedented rises since early 2025, with 10g gold surging from ₹80,000 to ₹1.42 lakh.
• Consumers are increasingly opting for more affordable 14 and 18-carat gold jewellery over traditional 22-carat due to budget constraints.
• The market trend shows a shift in consumer mindset, prioritizing design, aesthetics, and budget over the weight of gold.
• In wedding jewellery, 22-carat gold usage has dropped significantly from 75% to 50% in Ahmedabad, favoring lighter, lower-carat options.
• Experts predict a further increase in demand for 14 and 18-carat gold, making it a practical alternative amidst rising prices, though Nilesh Shah advises balanced asset allocation.

Why It Matters: Rising gold prices drive consumers to 14/18-carat jewellery, prioritizing design and budget.