Jr NTR Files Personality Rights Suit, Delhi HC Gives Platforms 3 Days to Respond

• Jr NTR filed a lawsuit in the Delhi High Court seeking protection of his personality rights.
• The actor alleges unauthorized commercial use of his name, image, and likeness across digital platforms.
• The Delhi High Court directed several e-commerce and social media platforms to respond within three days.
• The court instructed platforms to treat Jr NTR's plea as a formal complaint under the IT Rules, 2021.
• A detailed order is expected after the next hearing on December 22.

Why It Matters: This case impacts how digital platforms must protect public figures' identity.