Delhi HC directs 72-hr action on Jr NTR's plea for image rights

• Jr NTR filed a petition in the Delhi High Court to protect his personality rights.
• He seeks to prevent unauthorized commercial use of his name and image by social media and e-commerce platforms.
• The Delhi High Court recognized NTR's personality rights and ordered platforms to act on his complaints within 72 hours under IT Rules 2021.
• A further hearing is scheduled for December 22 for more detailed orders, potentially setting a precedent for personality rights in India.

Why It Matters: Landmark case protects celebrity personality rights from unauthorized commercial use.