The Pink Paper Secret: Why Jewelers Wrap Gold & Silver in Pink, Not Yellow or Red!

• Jewelers in India consistently wrap gold and silver jewelry in pink paper, a practice with several logical, though unscientific, reasons.
• Pink paper enhances the jewelry's shine by providing a contrasting background, making gold and silver appear more lustrous.
• The specific type of pink paper used is designed to absorb moisture, protecting the jewelry from air and preserving its shine.
• A religious belief in Hindu dharma suggests pink is Goddess Lakshmi's favorite color, and gold symbolizes her, making pink paper auspicious.
• Psychologically, pink is believed to attract customers and instill a sense of security and satisfaction regarding their jewelry's packaging.

Why It Matters: Jewelers use pink paper for gold and silver due to enhanced shine, moisture protection, religious belief, and customer psychology.