Britannia Boosts Investments with Startup Mindset to Tackle Local Rivals

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Britannia Adopts 'Startup Mentality' to Combat Regional Rivals, Boost Investments

"East is a hotbed of competition, but regional competition exists in other clusters also," he said, adding that addressing these pockets was a strategic priority.

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Moneycontrol•16-02-2026, 20:38

Britannia Adopts 'Startup Mentality' to Combat Regional Rivals, Boost Investments

•Britannia Industries plans significant investments in e-commerce and product categories like biscuits, rusk, cake, croissants, and wafers.
•The company will adopt a "startup mentality" to compete with smaller regional players, focusing on top-line growth.
•Managing Director & CEO Rakshit Hargave stated that Britannia views regional competitors as "small groups of enterprising businesses" rather than national rivals.
•Improved profitability due to stable commodity prices, including wheat, sugar, cocoa, and laminates, after earlier inflation impacts.
•Britannia is open to inorganic opportunities (acquisitions) to build a composite portfolio and address regional competition challenges across various clusters.

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