Centre Intervenes: Blinkit, Zepto, Swiggy Drop 10-Minute Delivery Promise

• Union Labour Minister Mansukh Mandaviya urged quick commerce companies to remove rigid delivery time promises.
• The intervention follows concerns about the safety of delivery partners due to aggressive delivery timelines.
• Companies like Blinkit, Zepto, and Swiggy have agreed to remove 10-minute delivery claims from their marketing.
• Gig workers previously went on strike, citing low pay, unsafe conditions, and pressure from strict delivery targets.
• States like Rajasthan, Karnataka, and Jharkhand have enacted laws for gig workers' welfare, with Telangana also considering legislation.

Why It Matters: Government intervention leads quick commerce giants to drop 10-minute delivery, prioritizing rider safety.