Gold Price Surge Shifts Buyer Habits: 22-Carat Out, Smart Alternatives In

• 22-carat gold prices surged to ₹1.42 lakh per 10 grams in 2025, making it unaffordable for many.
• Consumers are shifting to 14 and 18-carat gold jewelry due to lower price, design focus, and budget.
• Use of 22-carat gold in wedding jewelry dropped from 75% to 50% as people opt for lighter, lower-carat options.
• Gold prices vary significantly by city, influencing purchase decisions (e.g., Hyderabad vs. Chennai).
• Experts predict increased demand for 14-18 carat gold as a permanent alternative; Nilesh Shah advises balanced asset allocation.

Why It Matters: Soaring gold prices are driving consumers to choose more affordable 14-18 carat options over 22-carat.